Writing an article or blog is one of the most valuable marketing tools. Through blogs, you can earn your client’s trust. Just not only trust but it also educates, brand awareness and generates leads as well.
Having poor quality blogs will not only ruin the company name but also loses customers in the future as well. The blog should be engaging, deliver value and line up with the company’s business strategy. Your content will show how you deliver a consistent brand message.
Let’s talk about the top 5 points that will make your blog amazing, shall we?
Title as your first impression to Create Blogs
“The first impression is the last impression”
You must have heard this phrase somewhere, the reason for using here is that title works like that. Your title will decide either the reader will read it or not. No matter the content is amazing but if your title sucks then sorry to say the viewer will just move forward.
The title should be eye-catchy and short. Nobody is interested in big sentences. Get rid of all those crappy words and include keywords that will attract viewers. Having an SEO friendly title is a plus point.
Break up your blog with additional H2 titles which helps guide your readers to the subject matter. Don’t forget to reuse your focus keyword on an H2.
Don’t Tell, Show Them!
I believe this is the most important point when you write an article or blog. Readers are not interested in reading so you have to adjust your tone as if you are in front of them and showing them the item or service.
The objective of your content is to earn the trust of your audience. It’s easy once you position yourself as an expert in your industry.
Be a Good Researcher Before Writing Articles
You cannot be expressive if you don’t have good information about any product or any other thing. Research about your topic as deep as you can remember the reader is interested in details.
While researching, grab a notebook and write down all-important points relating to your topic. It is suggested to use your own tone while writing.
“Keep It Short and Simple,” means KISS, what did you expect? Readers are not looking for long sentences to read instead make your sentences short and simple. Readers are looking for more information while reading less. Cut all irrelevant information, stick to your topic.
Make paragraphs as it makes the blog looks interesting. Don’t use too much passive voice in your article. Finally, yet importantly, make sure your content has no grammatical mistakes.
In fact, sentences should not have more than 20 words.
Pictures and Videos Attract Everyone
Web content writing is very much different. Oftentimes, people are in haste so they don’t focus on lengthy blogs or an article, which doesn’t have any visual stimulation.
Writers mostly use images to break up the text. Numerous people examine blogs instead of pore over each word. Blending pictures throughout the blog will influence your post to appear to be not scary but rather more outwardly engaging.
YouTube is now the 2nd leading search engine after Google. Create videos about your product or service. Upload your videos to YouTube then embed those videos in your blog. You will get double exposure for the same content and the backlinks will help boost your search engine rankings.
Blogs should have interesting, relevant content. Never duplicate or copy content from someone else’s blog or article. Google will actually punish you I rankings for that. Do your research first. In fact, we highly recommend a full digital marketing plan before you build your website or start writing blogs. Your digital marketing plan will define your ideal customer and your blogs should always be written with your ideal customer in mind.