In order to have a great website, you need to have crucial elements on your website. There are many elements of a great website. If you notice, BeWib.com has all those crucial elements. Let’s discuss the top elements of a great website.
Clear Brand Identity – One of the Most Important
A great website’s logo should be big and clear enough so that users can easily see. Not too big, not too small, just enough visible for the viewers. It helps users to remember the brand, for example, you found a very interesting blog but the brand image was not clear so most probably the user will forget about the brand or website.
If you have a brick and mortar business, the colors of your website should match your store.
Mobile Optimized and Easy to Read
Over 70% of business decisions are made o a mobile device these days. Your website should be built mobile first. Thus allowing for the most traffic and easy experience for your users.
Another important point of elements for a great website is that the text is clear and easy to read. Yes, fonts matter! Don’t go for stylish fonts which will create hindrance for readers.
A page looks more friendly which have a navigation bar. Also, navigation bars at the top of a website have become the industry norm and easiest for users to navigate your site. Without the navigation bar, the visitor might get frustrated between different pages.
Great Websites Have Blogs
Reserve one section of your website to blogs.
Back in the day, it was only homepages that showed up in search results. Many times it is now videos or blog articles. When a user clicks on your blog they are now in your site and have become a potential customer.
You should be writing to your blog weekly and tying your blogs back to social media posts for best exposure.
SEO is another one of the important elements of a great website. No matter you have all taken care of all other things, if it doesn’t rank on Google or any other search engine then it’s useless. Well, perhaps not useless but it’s equivalent to leaving your business card in a crowded restaurant and hoping people call you from finding it.
SEO is using keywords effectively, metatags, alt tags and even naming your images that have value. For example, the image above is named “effective-blog-aricles”- instead of 123.jpg.
Call to Action
A short and amazing call of
action will attract visitors. An ideal call of action is between two to six
Few good calls to action examples are “Call Now”, “Click Here”, “Download it now”, “Book Room”, “See More”.
Other call to action forms include email sign ups, exit capture and live chat widgets.
SSL Encrypted, Build Trust and Favicon
Today, security and ethics are
very important. Of course, everyone doesn’t want their personal information to
be hacked. You need to earn the trust of your visitors by providing them trusted
website with security.
Like branding, a favicon is also important. The favicon will help in branding your website and also ranks your website on search engine.
Links to Social Media, Click to Call and Privacy
Let’s just assume that a visitor
wants to contact you. Now if you didn’t add any contact information then how
will he communicate with you? That’s why it’s important to add contact
Unique Content and Images
Last but not least, unique content and images are also vital. Unique content and images can easily win the heart of your visitors. Not just only that, Google and other search engines will reward you for unique quality content in their rankings.
91.5% of users never click past page one of search results. Thus, you want to be at the top of the list.