Various social media sites serve as effective platforms to enhance a brand’s online presence. But choosing the right one is the one critical step that can take your business to new heights. Also, you need to keep just one thing in mind. That it’s not the number of users that help your business to create an impact. But connecting to the right audience is the key to success! To help to make the best decision. Bewib has prepared a list of top 5 social media sites with monthly active users, average age and target markets. It will surely help you to choose the best social platform for your brand.
Keywords: Top social media sites, business social media, recommended social platforms
No matter you are trying to venture into social media marketing or are already a seasoned social media marketer. Knowing about the top social media sites can help to achieve your marketing goals. Also, these sites play an important role for businesses who are trying leverage on such sites. By using the right set of strategies and right social media, they can not only maximize their brand reach but can also connect to the right people.
But there are also some concerns when it comes to using social media for creating brand awareness. For example, you need to make sure that you’ve chosen the right social media that matches your brand image. Not only this, but you won’t be able to get advantage from a platform where your target audience doesn’t exist. Because it’s not always necessary that follower must be your customers too. The famous example of Arii, an Instagram influencer is enough to take a lesson from. She failed to sell 36 T-shirts even if she has about 2.6 million followers on IG. Therefore, connecting to the right audience is crucial to make use of various social media sites.
It is the biggest social media site with the highest number of Monthly Active Users (MOUs). The average age of this social media site is about 15 years. According to a recent estimate, the average number of MOUs on Facebook are 2.38 billion. And they are increasing with an 8 percent increment every year. Also, a huge number of advertisers and businesses are promoting their offerings on Facebook. So, you can also use it to improve your brand’s online presence.
Also, it supports all forms of content including pictures, videos, stories, and text. But don’t forget to make your content mobile-friendly as a majority of people use it via their Facebook mobile app.
YouTube is about 14 years old and is also the biggest video-based social media site currently in use. It is also a most used search engine besides Google. The site has 1.9 million Average Monthly Users (MOUs) and the number is growing at a faster rate.
For getting started on YouTube, first, create your business channel on YouTube and upload promotional videos on it. Not only this, but you can also use the option of paid advertisements for reaching a maximum number of users.
WhatsApp is an instant messenger that can be acquired from PCs, tabs, and smartphones. It depends on the internet for sending text messages, pictures, videos, audios, stories, and documents. It arrived at the scene much later than Facebook in 2010 and currently owned by it. WhatsApp has 1.5 million Monthly Active Users.
Although, the initial usage only comprises of personal communications. But now more and more businesses are using it to communicate with their customers. It is typically used by small businesses to provide customers support and to answer their queries. Additionally, they can also share updates and provide personalized services to their users using WhatsApp.
It is the second most famous messaging app after WhatsApp with 1.3 MOUs. As the name suggests, it is a messaging feature that comes with Facebook account and pages. Businesses can make significant use of this app to connect with their target audience. Also, they can send promotional messages, create chatbots and publish stories to enhance their brand awareness.
It is a relatively new social media site developed by a Chinese company in 2011. But during this short time period, it has gained enormous popularity among social media geeks. And now the number of monthly users has reached 1.06 million. This site not only provides messaging and calling features. But can also be used for shopping, offline money transfer, booking reservations and more. WeChat is typically famous in China and some other Asian countries. So, it can be used by businesses operating in those areas.
Hope our list of top social media sites has helped you to figure out the best platform for your business. So, which one will be your top pick? Let us know in the comment section!